<aside> 💡 Role ⇒ UI Lead Designer & Front End Developer

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HyperLiked was the second project I worked on after Pinch . It rose from the ashes of Pinch (as I like to call it). Once Pinch had been out in the wilds for over 6 months, we got a lot of feedback from influencers and users themselves. We realized we had built something to appeal to everyone and in turn built something overly complicated and not very useful.

Promotion Banner

Dashboard + Onboarding

Monthly Commission Email

HyperLiked was meant to be the simpler version of Pinch. It was a simple web app that influencers could sign up and use to create links to their favourite product. Then they would insert these links anywhere where their audiences/fans were and hoped their fans would find it useful and end up purchasing these products. It was meant to be very similar to RewardStyle and Shopstyle Collective.

Products - List View

Products - Grid View

For HyperLiked, I was responsible for the UI/UX side of it as well as the building the front-end part of the website.

Design Responsibilities:

• Design marketing materials and email templates
• Lead design critiques and feedback
• User Research/Interviews
• Wireframes and Prototyping
• Design web and mobile apps

In the end, HyperLiked failed to gain traction over 6 months and the team decided to shut down the project.

Shared Landing Page - Product

Shared Landing Page - Store