<aside> 💡 Role ⇒ Lead Designer & Front End Developer

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Pinch was the first project I worked when I started at TapGen. It was an app that let the users earn cashback on their favourite sites. We also worked with Youtube influencers to create a custom version of Pinch for each of them to cater to their audiences. Each one would have tons of options to customize their app to make it fit into their branding.

The idea was that the influencers would pick out their favourite stores and products and highlight them in their Pinch page/app while also linking them in their Youtube videos. Their fans would then go to their Pinch app and buy the products that the influencer was promoting/recommending. The fans would get cashback for shopping online, the influencer would get a cut for sending traffic which resulted in sales, and we would get a small piece of the pie as well. A win for all parties involved.

Referrals Page

Referrals Page - customized for influencer

I was the lead designer and as well as the front-end developer for this project. I used design apps like Sketch and Figma in addition to front-end tech like Angular, LESS, Gulp, HTML, CSS, etc. to design and build the web app.

Monthly emails we sent out to Influencers

Landing Page

Our Android app

Early concept for product grid

Design Responsibilities:

• Branding of Pinch
• Design marketing materials and email templates
• User Research/Interviews
• Wireframes and Prototyping
• Design Pinch’s web and mobile apps

Admin Dashboard

Admin Dashboard - User Details